"Cartridge Sales Make Game Market a 12-Month Season" [excerpt]
By Hope Heymen
Consumer Electronics, 8.5 (May 1980): 87-88. Print.


This is the Bally Arcade/Astrocade related material from the article.


[...]As the industry pares down to a few manufacturers-- with Bally's video 
games division still up for sale-- CES should witness moderate price hikes and 
strong demand. [...]

[...] Bally-- which has been seeking a buyer for its video games division after 
negotiations with Fidelity collapsed shortly after Winter CES-- will also offer 
new software. "We won't be at CES, but we will be introducing new cartridges 
before the show that will be available by summer," says general manager Bob 
Wiles. Bally will introduce Dog Patch at $19.95 and Grand Prix Demo Derby for 
$24.95. Both cassettes are spinoffs of Bally's commercial arcade games.

Bally wants to loose itself from the programmable games business because the 
market has not met industry expectations, Wiles says. "The programmable game 
industry has just not materialized," he says. "Yes, cassette sales are good, 
but the research and development required to keep it going is expensive. We 
believe in our games, but the market is just not there." [...]