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BallyAlley_r2_c1.gif BallyAlley_r2_c2.gif Astrocade, Inc. and Bally Marketing Materials BallyAlley_r2_c4.gif
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When multiple versions of a document are available (150dpi, or 300dpi, B&W, Color), then the default download version is B&W; and/or 150dpi. Please note, that even when the default download is B&W, the thumbnail will be in color (when available).

Astrocade File Folder "Astrocade, Inc. File Folder

This is a two-page file folder that Astrocade, Inc. used to distribute varying documentation.

Astrocade, Inc. Price Listing (Direct) Astrocade, Inc. Price Listing (Direct)
     1982 direct price listing. Mentions Zgrass-100 Computer with Keyboard ($419, $599 Retail). - (1 Page, 49K)

Astrocade, Inc. Price Listing (Direct) (Color)(150dpi)(189K)
Astrocade, Inc. Price Listing (Direct) (Color)(300dpi)(551K)
Astrocade, Inc. Price Listing (Distributor) Astrocade, Inc. Price Listing (Distributor)
     1982 distributor price listing. Mentions Zgrass-100 Computer with Keyboard ($340, $599 Retail). - (1 Page, 49K)

Astrocade, Inc. Price Listing (Distributor) (Color)(150dpi)(189K)
Astrocade, Inc. Price Listing (Distributor) (Color)(300dpi)(551K)
Astrocade: Product Description "Astrocade: Product Description

Describes the Arcade Video Game (aka Bally Astrocade), BASIC Programming Cartridge, and Z-GRASS 100 Computer Keyboard. See how the ZGRASS looks compared to released computer systems of the same period.
Ad Campaign "Astrocade: The Professional Arcade" 1982 Consumer Ad Campaign
     Magazine and TV "blitz" ad campaign. Quite an impressive line-up. This says that commercials would be placed during forty-eight different TV shows and print ads in sixteen different magazines. Check out where Astrocade, Inc. planned to put ads in 1982. - (2 Pages, 713K)
Astrocade Promotional Photo Astrocade Video Game by Astrocade, Inc.
     Promotional high-quality grayscale photo titled "Astrocade Video Game by Astrocade, Inc." This photo features the Astrocade with five games (Football, Grand Prix / Demolition Derby, Space Fortress, Astro Battle and Galactic Invasion). - (1 Page, 205K)

Astrocade Promotional Photo (Grayscale)(300dpi)(563K)
Bally Computer System Specifications Brochure Bally Computer System Specifications Brochure.
Bally Consumer Products Division.
1979.


This four-page brochure contains a comparison table of the Bally Computer System, which includes the Video Console and Programmer's Keyboard, against attributes of other current systems of the time period such as the Apple II, Commodore PET, Radio Shack TRS-80 Level II, Exidy Sorcerer, and Compucolor Renaissance. The features compared are CPU, Program Storage, Inputs, Outputs, Multi-Source of Attachments (i.e. RS-232 or S-100 bus) and Price.

Bally Computer System Specifications Brochure (Size-Reduced) Bally Computer System Specifications Brochure (Size-Reduced).
Bally Consumer Products Division.
1979.

These two pages appeared in ARCADIAN 1, no. 3 (Jan. 13, 1979): 21-22. This is a reduced-sized reprint of a brochure that Bob Fabris received at the Consumer Electronics Show (CES) in Las Vegas, NV in January 1979.

This four-page brochure contains a comparison table of the Bally Computer System, which includes the Video Console and Programmer's Keyboard, against attributes of other current systems of the time period such as the Apple II, Commodore PET, Radio Shack TRS-80 Level II, Exidy Sorcerer, and Compucolor Renaissance. The features compared are CPU, Program Storage, Inputs, Outputs, Multi-Source of Attachments (i.e. RS-232 or S-100 bus) and Price.

You can read Bob Fabris' summary of the January 1979 CES here:
Bally Retail Price Sheet (June 1, 1978) Bally Distributor Price Sheet (June 1, 1978)
Bally Consumer Products Division.
June 1, 1978.

Michael Di Salvo scanned this price list on October 9, 2022 and posted it to the Astrocade discussion forum on Groups.io. He commented, "Thought you'd get a kick out of this price sheet - its from June 1, 1978 and has some handwriting on it but I included a scan of a clean sheet as well. It lists the P.O.P. Point-of-Purchase Display Stand at $215.00, but its been crossed out. I'm betting this is the very Bally version and not the Astrocade Kiosk from years later. This came from that Bally employee collection I got back in 2004."

Included are prices for Videocades in the Action/Skill, Sports, Education, Strategy and Functional Series, including several titles that were not released or were renamed. Also listed for sale is the audio interface, hand controls, Point of Purchase Display with Demo Videocade and the Arcade Demo. There are availability dates listed. Many of these cartridges were meant to be released in September 1978, although there are some handwritten notes that change these dates.

Bally Retail Price Sheet (Jan. 1, 1979) Bally Retail Price Sheet (January 1, 1979)
Bally Consumer Products Division.
January 1, 1979.

This is a letter and price sheet sent from Bally Consumer Products Division to Wayne Dunning on March 9, 1979, after he made an inquiry to the company.

Included are prices for Videocades in the Action/Skill, Sports, Education, Strategy and Functional Series, including several titles that were not released. Also listed for sale is the audio interface, hand controls, Point of Purchase Display with Demo Videocade and the Arcade Demo.

Bally Professional Arcade Pocket Facts Bally Professional Arcade Pocket Facts

This is a small, 8-page, 2-color, booklet that gives an overall explanation of the BPA, including details about the on-board ROM games and calculator.

Two identical versions of this booklet are available for download. The default is color, while the other one was converted to a B&W for faster download.
BPA Plus (With Zgrass Ad) Bally Professional Arcade Plus - First Version

This is a generic ad for dealers to use. There are no screenshots of built-in games, but the ad does have eight other screenshots. The 2000-BAUD version of BASIC included with this package is called "Bally BASIC." This ad mentions the soon-to-come Zgrass-32 expansion keyboard. Price is 299.55. - (1 Page, 69K)

BPA Plus Bally Professional Arcade Plus - Second Version

This is a generic ad for dealers to use. There are screenshots of the three built-in games (and the calculator) and eight other screenshots. The 2000-BAUD version of BASIC included with this package is called "Bally BASIC." This ad does NOT mention the Zgrass-32 expansion keyboard. Price is 299.55. - (1 Page, 148K)

BPA Plus (No Price) Bally Professional Arcade Plus - Third Version

This is a generic ad for dealers to use. There are screenshots of the three built-in games (and the calculator). The 2000-BAUD version of BASIC included with this package is called "Astrocade BASIC." This ad does NOT mention the Zgrass-32 expansion keyboard. Price is not specified. - (1 Page, 155K)

Chain Store Age Chain Store Age 'Catalog'
June 1978.

This "catalog," from June 1978, was put together by Bally to promote the Bally Professional Arcade to salespeople. This is a full-color 'catalog' that is a large, 9MB download. It is 8 1/2" x 11" and is sixteen pages long. I love the 1970's style art!

Rather than view this document online, I advise a reader to save it to their local computer and then view it using Acrobat Reader. Then in Acrobat Reader, under the "View" menu, choose "Two Page View" from under the "Page Display." This way you can view the catalog as it was originally intended.

Cooperative Advertising Program Manual Cooperative Advertising Program Manual

This manual covers: General Policy, Method of Fund Accrual, Claiming Submittal, Method of Payment, Eligible Advertising Media, Displays and Other POP Material - (4 Pages, 178K)

Cooperative Advertising Program Manual (Color)(150dpi)(662K)
Cooperative Advertising Program Manual (Color)(300dpi)(1,967K)

Facts and Figures about the BPA Facts and Figures about the Bally Professional Arcade and Computer Add-On
Bally Consumer Products Division.
Form FCPR-0-8008-0400.
About 1978.

"The big question that just about everybody asks is "Why so cheap? How can a home computer with so much power cost so little while the other units on the market cost so much?"

"Bally's strategy was to produce a home computer in three steps, the first step containing practically all the software in the form of a TV game that would appeal to a mass consumer audience that will be expandable into a home computer. Second, with an additional purchase of our Bally Basic Cassette, the calculator keypad is transformed into an alpha-numeric keypad which enables you to write programs up to 1800 characters. We feel this to be the best way to familiarize the public with programming in the BASIC language. The third step will be the purchase of our keyboard add-on which will contain the complementary components to increase the unit's power into a complete home or business computer.

"The TV game can be sold in huge quantities to a mass audience and thus the cost of the software per unit is very low. By also designing the TV game for an expansion module, the total cost of the entire package is also very low. The end result is the highest quality TV game on the market with the quality standards and total memory power of a home computer plus the ability to expand the TV game into a home computer with software and hardware supplied by Bally."

So much of this document never came to be completed in the unit that was finally sold. Never mind what was never released (the computer add-on), but even simple facts in this document are wrong or misleading. For instance, the stated speed of the tape interface is 4,800-BAUD, but it was released as 300-BAUD: quite a difference. It's no wonder that the first wave of Bally Arcade owners felt like they had been lied to about what they would get. This is a must-read document.

Sections on:

1) About Our New Computer
2) Software
3) Hardware
4) Hardware Comparision Chart
5) Questions and Answers
     Basic Unit
     Add-On Module
     Business Applications
     Technical Questions

Three versions of this booklet are available for download. The default download is a hi-res color document. The second document is a scan of a B&W, possibly alternate version of the same booklet. The third version is the original lower-res scan. Both of the color scans are sourced from the same documents, but saved with Adobe Acrobat with different quality output.
Here's What They Say "Here's What They Say..."
     Quotes from 1982 about the Astrocade from ten different magazines. - (1 Page, 168K)

Bally Professional Arcade Promotional 'Newspaper' Bally Professional Arcade Promotional Newspaper/Catalog
NCE/Compumart Inc.
1978.

This large-format, 16-page promotional advertisement in the format of a newspaper explains, in detail, the features of the Bally Professional Arcade and contains the entire manual for Bally BASIC. This must be an early promotional/catalog, as NCE/Compumart Inc. stopped carrying the Bally Arcade on December 1, 1978, as reported in ARCADIAN 1, no. 2 (Dec. 4, 1978): 1.

This newspaper-size ad was much too large to fit on my scanner. I took pictures of it, which are quite inferior to a quality scanned document. The default download link is hardly readable. I've included a 30MB pdf here that is only slightly-more readable.
Order Form (Triplicate) Order Form (Triplicate)
     Astrocade, Inc. order form. Includes cartridges that were never released (i.e. Conan and Music Maker) as well as the Zgrass expansion. - (1 Page, 45K)

Santa Cruz Wire & Mfg Co. Astrocade Kiosk Letter Santa Cruz Wire & Mfg Co. Astrocade Kiosk Letter.
Santa Cruz Wire & Mfg Co.
August 1, 1983.

This letter was sent on August 1, 1983 to Bob Fabris, the editor of the "Arcadian" newsletter. It promotes and sells the Astrocade Point of Purchase Display Kiosk. A high-quality photograph of the kiosk accompanies the letter. The letter begins:

"In the September 1983 issue of Joy Stik magazine we read with interest the article entitled "Astrocade's Underground" by Danny Goodman. As the supplier of Astrocade's point-of-purchase display before they went into Chapter 11, we produced a substantial number of very high quality displays which we still have in stock.

"These displays were specifically designed to accept the Astrocade Professional Arcade system, and have been recognized throughout our industry as the top of the line in home computer/arcade merchandising displays. They ship flat, assemble in about 20 minutes, hold up to four joy-sticks, and have storage for many cartridges and peripherals."
Sales Meeting (1981) Sales Meeting (1981)
     The agenda for the Astrovision, Inc. one-and-a-half day Chicago sales meeting from March 20-21 1981. - (2 Pages, 48K)

Sales Meeting (1982) Sales Meeting (1982)
     The agenda for the Astrocade, Inc. half-day sales meeting on June 5 1982. - (1 Page, 19K)

Bally Videocade Cassettes (Alternate Version) Videocades and Accessories
     A B&W leaflet that lists the available "videocades" (cartridges) available from Astrocade, Inc. This includes such unreleased goodies as Conan and the ZGRASS keyboard. Also, this has the only known reference to an upcoming Golf cartridge. (1 Page, 47K)

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